There was no warning of the price cut, and it left the partners with little choice but to sell their inventory at below cost to meet the Nvidia price. On September 7, Nvidia offered via Best Buy an RTX 3090 Ti for $1,099.99, undercutting EVGA and other partners that were offering their products at $1,399.99. Slowly, over time, the relationship between EVGA and Nvidia changed from what EVGA considered a true partnership to customer–seller arrangement whereby EVGA was no longer consulted on new product announcements and briefings, not featured at events, and not informed of price changes. EVGA also put more into their packaging than most (if not all) of their competitors as part of its goal to be the quality AIB supplier to the demanding high-end gamer.
#Evga software
Also, EVGA is unusual compared to its peer companies in the AIB market because the company maintains a large engineering staff and designs its PCB and cooling system, as well as provides software for monitoring and overclocking (EVGA Precision), 24/7 premium customer service, 48-hour RMA return policy, and an innovative Queue system that delivered AIBs to gamers during the pandemic. However, the cost of goods, manufacturing, and marketing for EVGA and presumably other AIB partners went up. Nvidia’s margin, however, went up over time as they moved into adjacent markets. The old joke about making it up on volume became less and less funny over the years. To help integrate the GPU into all types of market segments, Nvidia invested heavily in R&D, spending over $5 billion in 2021 and is estimated to spend over $7.5 billion in 2022.īut, at the same time, manufacturing costs, R&D expense, and market costs have gone up, margins for the AIB partners have come down. They found use in games, media & entertainment, simulation, crypto mining, and AI training, to name a few. The transistor and processor density of GPUs have ramped faster than Moore’s Law and have delivered amazing results and compute acceleration across a range of industries. Over the years, the complexity, wattage, price, and size have grown from a small, single-slot AIB to an oversized, dual-slot, 500 W, $1,500-plus monster. The company entered the market with graphics boards targeted at gamers in 2002. EVGA is the leading AIB supplier in the US and a leading supplier in Europe.ĮVGA came into prominence in 2000 when it developed the first highly efficient cooler for Nvidia’s GeForce MX 440, affectionally called the banana because of its color and shape.
#Evga Pc
The news comes as a huge surprise to us, and it will likely shake up the entire PC graphics industry.
#Evga series
The company told us they would not sell AIBs based on Nvidia’s next-generation series of GPUs. After 22 years of being an Nvidia-only GPU/AIB partner, EVGA, the largest AIB supplier of Nvidia GPU-based boards in North America, has had enough.
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